There are eight sevas in a day at the famous Nathdwara Shrinathji temple in Rajasthan. Gvala seva is unique and is one among the daily eight sevas. The belief is that Bhagavan Shrinathji (Sri Krishna) is getting ready to take cows to pasture during the seva. The chief of the goshala at Nathdwara stands before the sanctum and assures Bhagavan that everything is well with his cows.
During this darshan, the belief is that Shrinathji will be playing with his cowherd friends or gopas. As he is playing he not adorned with flute or garlands.
The thousand names of Shrinathji is chanted during the seva and tulsi leaves is offered after each name.
The bhog or food offering during the time is makhan mishri (freshly prepare butter mixed with sugar), puri, batashe and dahi.