Aadi Masam is an important month in Tamil Calendar and numerous rituals are observed in the month. The Tuesdays in the month are considered highly auspicious and special prayers are offered to Goddesses in Hindu pantheon on the day. Thousands of devotees visit the 300 year-old Avvaiyar Amman temple near Nagercoil in Kanyakumari district on Tuesdays in the Aadi month.
Unmarried women observe special pujas here for early marriage. Couples who have no children offer prayers and pujas for begetting children.
A special dish made from rice flour and coconut is offered on the day here during the auspicious days.