The Business of Insecurity: Rediscovering the Completeness Within The world and society want you to always feel incomplete. Only then can you be controlled, used, and finally discarded. You feel incomplete because you are searching for happiness in external objects. The moment you realize that your car, clothes, and possessions are not the source of true happiness, you begin to see them merely as necessities and stop replacing them so frequently. But this hurts business. The same applies to society as a whole: a person who knows that happiness doesn't reside in material objects may even opt out of traditional relationships. If more people do this, the very existence of society, religion, and commerce is threatened. So, to keep businesses flourishing, they need you to remain feeling incomplete—forever competing, fighting, and consuming. From childhood, many people are subtly taught that they are not enough. They need better clothes, a bigger house, a newer phone, a more prestigiou...