The mela is of great importance to the people in the Kumaon region. Gangoli Rameshwar temple is located in Pithoragarh district. A highlight of the festival is the trade that takes place between people from the hills and the plains. Numerous rare items are traded during the fair including healthy ponies.
Another important festival at the temple is observed on the Chaitra Purnima day.
Another popular Uttarayani Mela is held at Bageshwar in Uttarakhand.