Kutchi New Year is observed on the second day of the shukla paksha or waxing phase of moon in Ashada month – Ashad Beej or Dwitiya. This Hindu New Year is observed in the Kutch region in
Gujarat. In 2013, Kutchi New Year is on July 10. Vikram Samvant 2070 begins from from July 10, 2012 in Kutch region.
Note – In other parts of Gujarat, Hindu New Year is on the day after Diwali – Kartik Shukla Paksha 1.
The Kutchi New Year is mostly a traditional affair and is observed in homes. Relatives, friends and neighbors join in the festival.
Today, many organizations are also giving importance to the day and organize satsangs, musical competitions and other cultural programs.
Ganesha, Goddess Lakshmi and other regional deities are worshipped on the day.