Goddess Shri, also known as Lakshmi, holds a special place in the hearts of the Hindu trading community for several reasons rooted in her attributes and cultural significance:
1. Symbol of Wealth and Prosperity
Lakshmi is primarily revered as the goddess of wealth,
prosperity, and abundance. For the trading community, whose livelihood depends
on financial success and economic prosperity, worshipping Lakshmi aligns with
their aspirations and business goals. Her blessings are believed to bring
financial stability and growth.
2. Goddess of Fortune
Lakshmi is also considered the goddess of fortune and good
luck. In business, fortune and luck play crucial roles, and traders often seek
her blessings to ensure favorable outcomes in their ventures. Festivals like
Diwali, dedicated to Lakshmi, are times when traders perform special rituals
and ceremonies to invoke her blessings.
3. Cultural Traditions
The Hindu trading community, particularly in regions like
Gujarat, Rajasthan, and Maharashtra, has a long-standing tradition of
worshipping Lakshmi. These practices are deeply ingrained in their cultural and
familial traditions. Business activities often commence with prayers to Lakshmi
to ensure auspicious beginnings.
4. Association with Vishnu
Lakshmi is the consort of Lord Vishnu, who is regarded as
the preserver and protector of the universe. Vishnu's role in maintaining order
and justice resonates with the ethical conduct that is valued in business. The
dual worship of Lakshmi and Vishnu symbolizes the balance of wealth and
righteousness, essential for sustainable business practices.
5. Role in Daily Business Practices
Many trading families maintain a dedicated space in their
homes and offices for Lakshmi, where they perform daily prayers and rituals.
The presence of Lakshmi in business environments is believed to attract
prosperity and ward off misfortune.
6. Rituals and Festivals
During significant festivals like Diwali and Dhanteras,
which mark the beginning of the financial year for many traders, extensive
rituals are conducted to honor Lakshmi. These festivals are times for renewing
business plans, closing old accounts, and seeking divine blessings for future
success.
7. Iconography and Symbols
Lakshmi is often depicted with symbols like the lotus, which
signifies purity and spiritual power, and coins flowing from her hands,
symbolizing wealth. These images reinforce her association with material and
spiritual prosperity, making her an ideal deity for the trading community.
In summary, Goddess Shri (Lakshmi) is the favorite deity of the Hindu trading community because she embodies the qualities and blessings that are directly relevant to their economic activities, cultural practices, and personal aspirations for wealth and prosperity.