Lord Venkateswara or Balaji worshipped in the Tirumala Tirupati Temple is referred to with the name ‘Govinda’ mostly. When pilgrims climb up the Seven Hills, they chant, ‘Govinda! Govinda!’. We can find the tag line, ‘Follow Dharma, Think of Govinda’ all over in Tirumala and Tirupati. The three vertical pious lines are popular as ‘Govinda Namalu’ (Govinda Lines). When Swami is taken out in a procession in the circumambulation streets of the temple, His name Govinda, Govinda, Gokula Nandana (one who is born in Gokul) Govinda will be renting the air. Govinda Because He Saved Vedas In the sound “Go” we can find two meanings – (Gochara [visible] Agocharam [invisible] ). It also means something that is describable with words and one which is beyond words. When Somasura [a demon] threw the Vedas into the sea, Lord Vishnu in the avatar of a fish got them back. Therefore, he became Govinda. Here, sound means ‘Veda Sound’. Sri Venkateswara is Veda Murti [form], Veda Samrakshaka [pr