Kama, literally means intense desire, is one of the ends of life (purusharthas) in Hinduism. Kama is instinctual, states Brihadaranyaka Upanishad. Adi Shankaracharya explains that kama is the reason for man’s action and effort. This principle has been established in Katha Upanishad, the Bhagavad Gita, and Manusmriti, as also in many Hindu scriptures. The cosmogonic hymns in Rig Veda (10.129) refer to kama as the first seed of the mind and the generator of this creation as the great desire of the Cosmic Being. Kama is deified in Atharva Veda (9. 2; 19, 52); yet he is not a God of love as in the later literature, but a God who fulfills all desires. His arrows, with which he pierces hearts, are referred to in Atharva Veda (III.25). He is also described as the first born (IX. 2). When desire for an object manifests and then becomes deep-rooted without hindrance, the action is performed well and hence the result is definitely obtained. Thus the worldly cycle is set in motion. H