Goddess Lakshmi on Swim Suit – image of Goddess Lakshmi printed on the bikini. The designer who toyed with image of Goddess Lakshmi and the sentiments of Hindus is Australian Designer – Lisa Burke. Her label is called Lisa Blue Swimwear. This lack of respect for the oldest religion and lack of respect for the religious belief of more than a billion people was displayed at Rosemount Australian Fashion Week (RAFW) held in Sydney ( Australia ) from May 2-6. Nothing is going to happen to Hindu tradition because some insensitive Lisa Burke wanted to expand her fashion business empire at the cost of one of the most widely worshipped murti in Hindu tradition. But it causes a problem to millions of Hindus who have to interact with non-Hindus daily. The image of their deity on a Swim Suit sends out wrong signal to non-Hindus. They have to face embarrassing comments and situations. Not all people are Gandhiji to be tolerant and peaceful and neglect such insensitivity. Such disrespect might make