Every moment is auspicious on the Akshaya Tritiya day, which falls on the third day of the bright half of Hindu month Vaishakh. ‘Akshaya’ in Sanskrit means ‘that which never diminishes.’ It is also the birthday of Parashurama, Lord Vishnu’s Sixth incarnation. In 2017, Akshaya Tritiya is on April 29. In western parts of India (Maharashtra and Gujarat) it is marked on April 28. Today, Akshaya Tritiya has become the ‘Hindu gold rush’ day.
Astrologically, it is believed that the sun and the moon are most radiant and best placed on the Askhaya Tritiya day. Many devout Hindus choose the day to conduct auspicious functions. There is no need to select a ‘muhurat’ on this day as the entire day is devoid of malefic influences. Large number of marriages and several new beginnings take place on the day.
There are numerous legends associated with Akshaya Tritiya. According to the Puranas, the day marks the beginning to Treta Yuga. On this day, Veda Vyasa began the composition of the Mahabharata. Another myth is that Kuchela visited Lord Krishna on this day.
In the Mahabharata, the Pandavas received the Akshaya Pathram (bowl) from Lord Krishna on this day. The Akshaya Pathram provided unlimited food for the Pandavas during their exile. Due to this reason, people believe that anything that is acquired on this day will be replenished. Therefore people conduct special puja for Goddess Lakshmi and buy new gold and silver ornaments and invest money in shares and real estate.