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Why buy Gold during Akshaya Tritiya?

Investing money in jewellery, property or gold on Akshaya Tritiya day, which falls on the third of the waxing phase of moon in Vaishaksh month (April – May), is considered highly profitable by many devout Hindus. The reason behind such wide-scale investment in gold by Hindus is based on the astrological calculations that there is no need to select a ‘muhurat,’ or look for an auspicious time on the day, as the entire day is devoid of malefic influences. All investments made on the day only increases.

Astrologically, it is believed that the sun and the moon are most radiant and best placed on the Askhaya Tritiya day. Many devout Hindus choose the day to conduct auspicious functions.

This particular feature of Hindu astrology has been cleverly converted into a major marketing strategy by jewelers, real estate agents and other investment business people.

Thanks to the vociferous campaign unleashed by jewelry shops, Akshaya Tritiya a highly auspicious day in Hinduism has now been turned into a Hindu Gold Rush day.

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