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Ashadi Beej – Ashadhi Bij

Ashadi Beej or Ashadhi Bij is observed on the second day of the Shukla Paksha or waxing phase of moon in Ashada month – It is the Kutchi New Year. This Hindu New Year is observed in the Kutch region in Gujarat. In 2024, Ashadi Beej is on July 70. Vikram Samvat 2081 begins from July 7, 2024 in Kutch region.

Ashadi Beej is mostly a traditional affair and is observed in homes. Relatives, friends, and neighbors join in the festival.

Today, many organizations are also giving importance to the day and organize satsangs, musical competitions, and other cultural programs.

Ganesha, Goddess Lakshmi, and other regional deities are worshiped on the day.

Note – In other parts of Gujarat, Hindu New Year is on the day after Diwali – Kartik Shukla Paksha 1.