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Shubha Labha and Ganesh – Why we write Shubh Labh along with the Image of Ganesha

It is a practice to write Shubha Labha along with the image of Ganesha. Shubh is ‘auspiciousness’ and Labh is ‘Profit.’ The two words are mainly written by traders, business men, shopkeepers etc on account books and in front of the shops. Some Hindu cultures consider Shubh and Labh as the sons of Ganesha.


In some Hindu traditions, Ganesh has two wives named Riddhi (material wealth) and Siddhi (intellectual and spiritual wealth). Ganesha has two sons named Shubh and Labh in Riddhi and Siddhi.

Symbolically, the story indicates that when Ganesha is worshipped with devotion. He blesses his devotees with prosperity and intellectual wealth.

Apart from the story of these two sons – there is another popular story which states that Goddess Santhoshi Mata is the daughter of Ganesha.