Sita Jayanti is observed on the eighth day (Ashtami) during the Krishna Paksha of Magh month by some Hindu communities in
South India. The day is observed as Sita Ashtami or Janaki Janma in some regions in North India. In 2017, the Sita Jayanti in Magh month is on February 19. It is popularly believed that Mata Sita, wife of Lord Ram and incarnation of Goddess Lakshmi, was born on this day. Please note that the corresponding period in North India is Phalgun Krishna Paksha Ashtami.
The story of Mata Sita continues to inspire millions of people. For some she is the embodiment of purity and wifely devotion. For some she represents the struggles that women face in all ages in a male dominated society.
King Janaka found Mata Sita while ploughing the field. Thus she is considered the daughter of Mother Earth. Fed up with the ways of the world finally she takes refuge on Mother Earth's lap when the earth opens up to receive her.
The day is observed with satsangs and special pujas in Lord Ram Temples.
It must be noted that the birthday or Jayanti of Mata Sita is known as Sita Navami for some Hindu communities in western and eastern parts of
and is observed in Vaishaka month (April – May). India