Thanks to the vigorous campaign conducted by banks, jewellery shops and financial institutions, Akshay Tritiya has gained prominence. Although modern retailers are exploiting the materialistic urge in people, there is today a very high awareness regarding Akshaya Tritiya or Akha Teej. So, how to observe Akshay Tritiya and what are the special pujas?
The main puja and prayers on the day is dedicated to Lord Vishnu and Goddess Lakshmi. Therefore you can do a simple Vishnu pooja in the morning with Tulsi leaves and flowers. Some people also perform an elaborate Lakshmi puja or Lakshmi kubera homa.
Annadhanam – offering food to the poor is considered to be the greatest thing one can do on this day. Hindus believe there is no Dhanam greater than Annadhanam.
There is a popular belief that whatever one invests in on the day will continue to grow and bring prosperity. Therefore people invest in gold on the day.
People also make donations and give alms on the day. Umbrellas, sandals etc are also donated in some regions.
Since it is one of the most auspicious days in a Hindu calendar, people begin new ventures on the day.
People also visit shrines of Goddess Lakshmi, Vishnu and Lord Krishna.