Offerings are made to Brahma, the Hindu god of creation, to overcome poverty, for good intelligence and for peace and prosperity. The favorite plant dedicated to Brahma is Little ironweed or Sahadevi. This plant or its leaves or flowers are offered to Brahma especially during the sunrise period facing northeast. It is believed that taking care of the plant will help in success in life. The offering also helps a person achieve moksha and spiritual success.
The plant and flower is known as -
- Little Ironweed or Purple fleabane (Cyanthillium cinereum) in English
- Sahadevi in Hindi,
- Poovamkurunnila in Malayalam,
- Kuksim in Bengali,
- Puvamkuruntal in Tamil,
- Sadodi in Marathi
- Sahadevi in Telugu