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Sudharma – the Longest Continuing Sanskrit Newspaper – needs your help

Started in 1970, Sudharma is the longest continuing Sanskrit newspaper in the world today. But it is facing severe financial crisis with no advertisement and no financial help from government. If you are a Sanskrit lover and have ideas to make Sudharma profitable, it would help in the survival of the unique Sanskrit daily and a heritage. Donations and one time financial help will not solve the real issue. What Sudharma needs is sponsors, increase in circulation and advertisements.

Sudharma was started by Sanskrit scholar Kalale Nadadur Varadaraja Iyengar in 1970. K.V. Sampath Kumar, son of Mr. Iyengar, is the present editor of the daily. Sudharma also has an e-paper edition. 
Daily Pioneer reports
 K.V. Sampath Kumar said, “This two pages Demy A3 (tabloid) size which was born out of a philosophy to spread Sanskrit to all, which used to be monopoly of a few, is now facing a great financial crunch. We need more than Rs 60,000 per month to run our paper which has a global circulation of over 3,000. We are not even getting advertisements to sustain the paper. I am contemplating to end the story but some want to continue. I need support of the Government and advertisers to take this forward.”

He added, “It has sustained so far. I took over after my father’s death and am carrying forward the tradition of Sanskrit news unabated for 20 years along with my wife, who is a Sanskrit scholar.”
The Sanskrit Newspaper has a daily circulation of about 3,000 copies and is mostly circulated through post and has subscribers around the world especially in Japan and USA.

You can find Sudharma e-paper here – Sudharma – SanskritDaily e-paper.

You can contact Sudharma here
Phone: 0821-2442835 / 4287835