Ganesha Idols Made from Zambian Emerald will be auctioned to create awareness and raise funds for the conservation initiatives of Wildlife Trust of India (WTI) for the Asian Elephant in India. World Land Trust (WLT) and ethical coloured gemstones mining company, Gemfields, together with Jaguar Land Rover and the Gemological Institute of America (GIA India), have collaborated with ten of India’s top jewellery designers to create a unique collection of bespoke Zambian emerald jewellery.
The collection will go on tour around India to each of the designers’ boutiques from August to October 2011. On 14 October, Sotheby’s will auction the collection at an exclusive event held in the Taj Mahal Hotel Mumbai, with a percentage of profits from each jewel going towards the World Land Trust’s ‘Indian Elephant Corridor’ project.