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New Book on Bhagavad Gita and Management

Management with a Difference: The insight from Indian wisdom is a new book which attempts to bring out the need and relevance of value based management in the present complex and fast changing environment. The value based management finds its inspiration in the Bhagavad Gita. The book is written by Swami Anubhavananda and Prof Arya Kumar and is published by Ane Books India.

In Management with a Difference: The insight from Indian wisdom, the authors emphasis that management is a people driven process in search of excellence, so as to achieve a well defined corporate goal by ensuring a due benefit and value to the customer and society in general.

The answer to the fundamental question of becoming effective in all our endeavors has been forcefully and rightly dealt in the Indian epics and particularly in the Bhagavad Gita. The Gita focuses on individual self-management so as to set up an example of being inspired from within, as the first step onwards setting him apart from others.

The authors believe that the Bhagavad Gita needs an intelligent reinterpretation in the changed context of modern times. The eternal wisdom in the Gita, if imbibed properly, can go a long way in making effective managers in different walks of life.

Swami Anubhavananda teaches management, yoga and Vedanta at Birla Institute of Technology (BITS), Pilani and at Kaivalyadham in Lonavala, Maharashtra. Prof Arya Kumar heads the entrepreneurship development and IPR (intellectual property rights) unit and is also group leader of Economics and Finance at BITS, Pilani.

Cover price of the book is Rupees 495.

Ane Books India

4821 Parwana Bhawan , 24 Ansari Road
Darya Ganj,
New Delhi - 110002
Phone - 01123276843, 01123276844, Fax - 01123276863