Lakshmi Jayanti is dedicated to Goddess Lakshmi and it is believed that she appeared on this day. Lakshmi Jayanti 2017 date is March 13. This particular Jayanti observance is limited to few communities in
South India. It is observed on the Phalgun Purnima day - full moon day in Falgun Month.
The popular belief is that Goddess Lakshmi appeared during the Samundra Manthan – churning of ocean.
Goddess Lakshmi is associated with prosperity, wealth and cleanliness. The cleanliness aspect is quite often ignored. When the mind is clean of jealousy, ego, hatred and anger, Goddess Lakshmi makes such minds her abode. Prosperity and peace automatically arrives when the mind is clean.