Beyond Lust: Rediscovering Kamadeva, the True God of Love Kamadeva, also known as Manmatha (he who churns the mind), Kandarpa and Madana, is venerated in Hindu tradition as the deva of love and creative desire. Popular art, cinema and painting today often flatten him into little more than a Cupid figure, a symbol of physical attraction and conquest. This is a reduction of what the scriptures actually describe. Kama is not the urge for sensory gratification alone; it is the very impulse that draws one soul toward another, that turns strangers into companions, and that moves jiva, the individual soul, to participate in the ongoing work of creation. The blurring of this love with mere lust is, in Hindu understanding, a mark of Kali Yuga, the age in which the deeper meaning of things is forgotten and only the surface remains. Kama in the Vedas: The Primordial Desire The idea of Kama is older than romance or courtship; it predates creation itself. The Nasadiya Sukta of the Rig Veda, des...