In Management with a Difference: The insight from Indian wisdom, the authors emphasis that management is a people driven process in search of excellence, so as to achieve a well defined corporate goal by ensuring a due benefit and value to the customer and society in general.
The answer to the fundamental question of becoming effective in all our endeavors has been forcefully and rightly dealt in the Indian epics and particularly in the Bhagavad Gita. The Gita focuses on individual self-management so as to set up an example of being inspired from within, as the first step onwards setting him apart from others.
The authors believe that the Bhagavad Gita needs an intelligent reinterpretation in the changed context of modern times. The eternal wisdom in the Gita, if imbibed properly, can go a long way in making effective managers in different walks of life.
Swami Anubhavananda teaches management, yoga and Vedanta at Birla Institute of Technology (BITS), Pilani and at Kaivalyadham in Lonavala,
Cover price of the book is Rupees 495.
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