Book Review - The Holy CEO: An Autobiography - Swami Pranavananda Brahmendra Avadhuta – Christian Fabre

The book ‘The Holy CEO: An Autobiography’ is the amazing and inspirational journey of Christian Fabre – who is now Swami Pranavananda Brahmendra Avadhuta – a Naked Monk. Christian Fabre arrived in India in the 1970s – had settled life, wife, son… but everything turned upside down one fine morning. In the early 1980s, his marriage broke and soon his business collapsed. Devastated and all paths blocked he came across a man with crippling leprosy but with full of joy. This was the turning point – the true path was opened – the path to self realization.

And so began an ascetic decade of study at a swami's feet, the renunciation of worldly possessions and a permanent search for enlightenment.

He reached a state where successfulness and unsuccessfulness was the same.

But suddenly his business which was in loss began to prosper.

His Guru asked to make his business as a Sadhana. And the Avadhuta continues to be the CEO of a successful business empire – by bringing Dharma into the materialistic business world.
From the flyer of The Holy CEO: An Autobiography
The evolution of Swami Pranavananda Brahmendra Avadhuta from the down-on-his-luck French entrepreneur who had witnessed several ups and downs in his business, is an inspiring story. Ironically, the very name that he renounced has become famous all over India today, as more and more Christian Fabre stores open up in numerous cities. 
After his ordainment as a Naga Swami (a renunciate naked Hindu monk), his beloved Guru gave him an astounding directive – his career in fashionable garments had to be his sadhana (spiritual practice). He had to be in the marketplace, but not of it; he had to bring Spirituality into the material world. Successfully straddling the seemingly opposing worlds of Spirituality and international fashion wear, the Press calls him the ‘Anti-Trump’ or the ‘Naked Emperor of Ready-to-Wear’.
The Holy CEO: An Autobiography
Christian Fabre - Swami Pranavananda Brahmendra Avadhuta
Published by Jaico Publications
Price – Rupees 275/-

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