How to apply Vaishnava Tilak?

The Vaishnava Tilak is known as Urdhva Pundra or Urdhva Pundram. The shape of this tilak dedicated to Lord Vishnu consists of two vertical lines with a third one in between. It is generally worn on the forehead by both men and women.

While applying the tilak one has to contemplate on Lord Vishnu.

The material used for the tilak is pure soft clay. Sandalwood paste, holy ashes, and turmeric powder are also used for tilak by people depending on the tradition to which they belong.

The lines of the pundra should be long, beautiful and attractive with a gap between the two lines that resemble the two feet of Lord Vishnu.