Jhoola Mahotsav is a 13-day long festival observed from Shravan Shukla Paksha Tritiya to Purnima in Mathura, Vrindavan and the entire Braj Mandal. The festival is also of great importance at the famous Dwarkadheesh Temple in Mathura.
During Jhoola Mahotsav the murtis of Radha and Krishna are swing on a palna made of gold and silver.
The ritual is performed in temples, mutts and sacred places associated with Lord Krishna in the Brajmandal.
Melodious songs are sung during the occasion.
Various types of Prasad are made and distributed among devotees.