Vithalai Devi Vadhdivas is annually observed in Phalgun month. It is the Jayanti or the birth anniversary festival of Goddess Vithalai Devi. The day is of importance at Vithalai Devi Temple at Tarale in Radhanagari Taluka of Kolhapur District, Maharashtra. Tarle Vithalai Devi Vadhdivas 2017 date is March 7.
Vithalai Devi is the family deity or Kuladaiwata of numerous communities in the region.
Numerous unique rituals are observed on the day.
The shrine is decorated for the occasion with lamps, lights, leaves, flowers etc for the occasion.
Vithalai Devi Vadhdivas is annually observed on Phalgun Shukla Paksha Dasami Tithi or the tenth day during the waxing phase of moon in Phalgun month as per traditional Hindu lunar calendar followed in Maharashtra.