Poolamanna Subrahmanya Swamy Temple is located around 21 km in Manjeri in Malappuram District. The annual pooyam festival in Malayalam Makaram month attracts scores of devotees. The shrine is dedicated to Muruga or Subrahmanya. Poolamanna Subrahmanya Swamy Temple Thaipooyam 2016 date is January 24.
Special pujas and rituals are held throughout the day in the temple.
Carrying Kavadi is the main ritual on the day. People carry various types of Kavadi to the temple in procession. Traditional temple music is part of the procession.
On the Pooyam day, people also pierce their body with small lance, or vel. This is done for getting desires fulfilled.
Melam, Kavadiyattam, various types of colorful Kavadi and fireworks are part of the festival.