Narmada Jayanti is annually observed in Magh month. The day celebrates the birth day or the appearance of
(Maa Narmada) on Earth. Narmada Jayanti 2018 date is January 24. The day is of
great significance in Rajasthan, Gujarat, Madhya Pradesh and Narmada River Maharashtra
Legend has it that River Narmada was created by Shiva to wash away the sins occurred by celestial beings (Devas) while annihilating demons. This divine incident happened on Magh Shukla Paksha Saptami or the seventh day during the waxing phase of moon in Magh month.