It is not possible for the majority of the people to ignore their deplorable financial condition, etc, and to proceed on the path of spirituality. It is not practicable too. So when a person finds that all his endeavors to progress in the material life are rendered futile and get stumped, he begins to realize that there is an invisible supreme power which controls his destiny, which is not only all powerful but is also compassionate and mother like. He supplicates and surrenders himself to that power, thus subordinating his ego.
Thus by slowly chanting Suktas, Stotras, Japas etc, a love for God begins to dawn in his heart and a stage comes when he will yearn for God, disregarding the gifts he used to beg for. That is why Lord Krishna has categorized such seekers riches also as his devotees in the same rank as a jnani, a man of knowledge.
In the 7th chapter of the Bhagavad Gita he has titled them as Artharthis (seekers of wealth and other objects).
Source – Sri Suktam an Exegesis - Swami Shantananda Puri – Page 35 - 36