Noli Nom Vrat is observed by childless couples during the Shravan month in
Gujarat. Noli Nom 2017 date is August 1. It is observed on the ninth day during the Shukla Paksha or waxing phase of moon in Gujarati Sawan month. The story that is listened to during Noli Nom Vrat is quite similar to the Sheetala Satam Vrat observed later in the same month.
On the Noli Nom day, the husband and wife fast from morning to evening. At night they take food together.
The Vrat is continued annually on the same day till the couple gets a child.