Shri Raghavendra Swamy, the 16th century saint and Guru, advocated Vaishnavism and popularized the Dvaita philosophy of Madhvacharya. Guru Raghavendra Swamy Jayanti (birthday or Vardhanti) 2017 date is March 4. Sri Rayaru has massive following in
South India, especially in Andhra Pradesh and Karnataka. The birth anniversary is observe around the world by the followers of the Guru.
Vardhanti of Sri Rayaru is observed on the seventh day during the Shukla Paksha of Phalguna Masa as per traditional calendar followed in Karnataka and Andhra Pradesh.
Chanting of the mantra associated with Sri Raghavendra is considered highly auspicious. Various organizations attached to Sri Raghavendra Swamigal organize satsangs and other programs on the day.