Cowrie shell mala, or Kauri bead necklace, is considered auspicious by Hindus and has a place in Hindu religious ceremonies and it is believed to represent Goddess Lakshmi. The Cowrie shell mala is offered to Goddess Lakshmi. And it is kept at home and worn for attaining wealth and prosperity. Japa (chanting) of mantras dedicated to Goddess Lakshmi with Cowrie beads is considered auspicious.
People who possess cowries are believed to be blessed with love, luck and prosperity. The Cowrie mala is worn for financial stability.
Cowries are part of Lakshmi Puja in many regions
Cowrie shells are also used in making door hangings. The shells are also used in board games.
Cowrie necklaces are worn Banjara tribal women and cowries are stitched into the dresses by them as they represent Lakshmi, the Goddess of prosperity.
Cowries are different from the usual Conch shell mala.