Shitala Satam is observed on the seventh day of the Krishna Paksha (waning phase of moon) in Shravan month in
Gujarat. In 2014, Shitala Satam date in Gujarat is August 16. Shitala Satam, popularly known as Shitala Shasti, is dedicated to Goddess Shitala, the goddess of pox and measles. It is observed for the welfare of children and others and to escape from measles and small pox.
There is a popular belief that with the blessings of Goddess Shitala, children and other will be protected from numerous contagious diseases. Food cooked on previous day is eaten on the Shitala Satam day. The previous day is dedicated to cooking and is known as Randhan Chath.
There is a popular belief that Goddess Shitala appears in homes and rolls on the cool ashes in the hearth or fireplace. The ashes used for extensive cooking on Randhan Chat are not removed and is kept for Goddess Shitala on Shitala Satam day.
People also distribute food to poor people on Shitala Satam. Friends, relatives and neighbors also share their food.