Shravan month, also known as Sravana Masam, is an auspicious month in Kannadiga and Telugu culture. In 2010, Shravan month in Andhra Pradesh and Karnataka is from August 11 to September 8. Various vratas and rituals are observed during the Shravan Masa, which is the fifth month in a traditional calendar. The most important rituals in month for Telugu and Kannada people are the Mangala Gowri Vrata, Choodi Pooja and Varalakshmi Puja.
Numerous various Vratas dedicated to Lord Shiva, Lord Vishnu, Goddess Parvati and Goddess Lakshmi are observed in the month. Two other important days in the month are Shravan Poornima and Shravan Amavasi.
Shravan Somvar Vrat, fasting and pujas on Monday in Sawan, is observed by numerous people. Sravana Mangala Gauri Vratam is observed on Tuesdays. Fridays are dedicated to worship of Goddess Shakti and Lakshmi. The most important among it is the Varamahalakshmi Puja.
Other important festivals in the month are Nag Panchami, Garuda Panchami, Rakhi Poornima and Sri Krishna Janmashtami.
The Sravana Poornima, full moon day in the month, is also highly auspicious and several rituals and pujas are performed on this day. Rig and Yajur Upakarma is performed on this day by several communities.