Madhushravani Tritiya, or Madhushrawa Tritiya, is an observance dedicated to newly married women in the Shravan month. In 2017, the date of Madhushravani Tritiya is July 26. The puja and ritual is associated with Goddess Parvati and is mainly observed on the third day of the Shukla Paksha of Shravan month. In some regions it is observed for a fortnight and ends on Madhushravani Tritiya.
The festival is more popular in the Mithala region and in parts of
Bihar. It is also observed in other regions like Uttar Pradesh, Madhya Pradesh and Maharashtra by some Hindu communities.
Married women who are observing their first Shravan month participate in the ritual. Some married women visit and stay in their parent’s home during the fortnight. Gifts are given to the bride and groom during the period.
In some region, the bride does not eat food containing salt for a fortnight.
Married women also collect flowers and offer it to various deities. The deities worshipped are the Navgrahas, Lord Shiva, Parvati and Lord Surya.
The festival ends on Shravan Shukla Tritiya, three days after Shravan Amavasi as per traditional North Indian calendar. Elaborate poojas and feasting is held on the day.
Today the observance is limited to just the Madhushravani Tritiya day.