One of the most popular Vaishnava Saints, Vallabhacharya is the founder of the Pushtimarg or Pushti Sect. In 2014, the date of Vallabhacharya Jayanti is January 31. The jayanti is observed on the Magh Shukla Paksha Pratipada. Vallabhacharya taught monism or the
of philosophy and it stresses that Shri Krishna is responsible for all animate and inanimate and only through His blessings can a human being attain Moksha. Worshipping Lord Krishna in the form of Shrinathji was introduced by Saint Vallabha. Shuddhadvaita School
Legend has it that Vallabhacharya during one of his journeys to North West of India noticed a strange phenomenon near
. There he saw a cow daily going to a particular spot in the mountain and shedding milk. Vallabhacharya asked people to dig the place and there they found the idol of Shree Nathji. Mount Govardhan
It is said that Lord Krishna had given darshan to Vallabhacharya in the form of Shree Nathji and hugged him.
Some people consider Vallabhacharya as an incarnation of Lord Agni, the fire god. Vallabha laid great stress on Pushti (grace) and Bhakti (devotion). The followers of Vallabhaacharya worship Bala Krishna, young
The important literary works of Vallabhacharya based on the principles of Pushtimarg include Vyasa Sutra Bhashya, Jaimini Sutra Bhasya, Bhagavata Tika Subodhini, Pushti Pravala Maryada and Siddhanta Rahasya. Vallabhachraya wrote in both Sanskrit and Brij language.