The most auspicious time to by gold! Usher in prosperity with Akshaya Tritiya collection. Prosperity and wealth will increase manifold if pure gold is bought and worn on the auspicious occasion. Come let us welcome prosperity….These are advertisement captions by jewellery shops which can be found on television, newspapers and magazines. All meant to attract customers on Akshaya Tritiya – the Hindu Gold Rush Day. Majority of the Hindus are ignorant about Hindu scriptures, especially the Puranas which talk about auspicious days and events. Hindus are again confused by astrologers, who make a living by it! Ten years (even five years) back few devout Hindus performed pujas and chose the day to conduct marriages and begin new ventures. Majority of the Hindus even did not bother about Akshaya Tritiya. In fact, very few people knew about it. But the clever managers of jewelry shops made use of the word ‘Akshaya.’ In India , nothing sells like spirituality. We might debate but