Lakshmi Puja, or Laxmi Pooja, is an important ritual held during Diwali. During Mahalakshmi puja, Goddess Lakshmi, the Hindu goddess of wealth and prosperity, is worshipped. On the day, Goddess Lakshmi is invited into the houses by Hindus. She is propitiated along with Ganesha and Lord Kubera. In 2014, the date of Diwali Lakshmi Puja is October 23. People also choose special time or muhurats to perform the Lakshmi puja.
Lakshmi Puja during Diwali is an important event for business establishments. New account books are opened by shops and other establishments.
Lakshmi Puja is widely observed in North India, Gujarat,
Maharashtra and Tamil Nadu.
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