Kolkata Badamtala Ashar Sangha Durga Puja Pandal Rights Sold to US Company



Badamtala Ashar Sangha Durga Puja Pandal in South Kolkata is one of the famous Durga Puja mandals in the city – especially noted for its innovative themes. The rights of the 2008 Durga Puja pandal and celebrations of Badamtala Ashar Sangha Durga Puja committee has been sold to ‘Media Morphosis,’ a US Company. Yep, Corporatization of Durga Puja – in common man’s term privatization.

According to Times of India

The entire expenses of the Badamtala Ashar Sangha Puja in south Kolkata will be borne by the US Company 'Media Morphosis' which will promote it in the media and the web.

In another trend-setting move, the organizers have got superstar Mithun Chakraborty to endorse the puja

In the beginning there were no sponsors. Durga Puja committees managed with funds collected from public. Then came sponsors. And now corporates! Public is happy!

In Hinduism, spirituality is in the mind and not in external objects. The religious aspect of a festival – prayers, pujas, food etc – is confined to homes. Outside it is a perfect amalgamation of Religious Festival and Fair.