Swarna Gowri Vrata, or Gowri Habba, is an important observance dedicated to Goddess Parvati in Karnataka and other parts of
South India. In 2015, the date of Swarna Gowri Vrata is September 16. Goddess Parvathi is also known as Gowri or Gauri. Swarna Gauri Vratam is observed a day before Vinayaka Chaturthi or Ganesh Chaturthi and therefore the festival is also known as Gowri Ganesh Puja. The Vrata is observed by both married and unmarried women.
Swarna means ‘gold’ and in the ritual a golden image (usually made of any metal) of Goddess Parvati is worshipped along with Shivling. In some places clay images of Goddess Parvati is used. Legend has it that Goddess Parvati comes to earth to answer the prayers of married and unmarried women on Gowri Habba day.
Swarna Gowri Vrata is observed on the third day after new moon in the month of Bhadrapad. The next day is Ganesh Chaturthi; it is believed that Lord Shiva sends Ganesha to earth to bring back his mother.
It is believed that unmarried women performing Gowri Habba will get good husbands and married women will have a peaceful and happy married life.