It is a rare thing – this love of God. Bhakti can arise only when there is wholehearted devotion to God. Pure Bhakti is difficult to obtain. Through Bhakti the mind and soul must be absorbed in God. Then comes Bhava – the higher form of Bhakti.
Devotion to God increases in the same proportion as attachment to the objects of the senses decreases.
If once man gains love of God, if once the chanting of His holy name begins to thrill the devotee with joy, what effort is needed for the control of passions afterwards? The control comes of itself.
Sri Ramakrishna Paramahamsa