Shravan month (July – August) is highly auspicious in many Hindu calendars. Sravanam or Sravanamu is the fifth month in the Telugu and Kannada calendar. In 2014, Shravana month begins on July 27 and ends on August 25. It follows the ‘Ashada Masam,’ which is considered inauspicious by some people as the Dakshinayana Period begins in this month. But Shravanam that follows Ashada is one of the most auspicious months in Telugu and Kannada calendar.
The Tuesdays in the month are dedicated to propitiating Goddess Gowri and Mangala Gowri Puja is observed on the Tuesdays in the month. The Varalakshmi Vratam is observed on the Friday before Shravan Purnima.
Naga Panchami is observed on the Shukla Paksha Panchami in Sravanam Month. The Chaturmas Vratam is also observed in this month by some people.
The Sravana Poornima, full moon day in the month, is also highly auspicious and several rituals and pujas are performed on this day. Rig and Yajur Upakarma is performed on this day by several communities.