Thanks to the high voltage advertisement campaign conducted by jewellery shops, for many Akshaya Trithiya is the apt day to buy gold. In fact, many people associate the day with gold purchase.
The legend or story associated with Akshaya Trithiya is that of Sudama or Kuchela visiting
According to Hindu astrology, every moment on the Akshaya Tritiya day is auspicious and there is no need to look for a ‘muhurat’ on the day. It is believed that the sun and the moon are most radiant and best placed on the day. Therefore it is one of the most popular dates in Hindu calendar for marriages, for beginning new ventures, for investing and for purchasing valuables like gold and diamond.
Lord Vishnu is worshipped on the day. People also conduct Lakshmi puja.
What to do on Akshaya Tritiya Day
Why is Akshaya Trithiya Observed?
Hindu Gold Rush Day