Thulabharam is an important ritual at the Sri Krishna Temple in Guruvayur, Kerala. In the ritual, the devotee sits on the one side of a weighing balance. The other side of the weighing balance is filled with materials he/she wishes to offer. The devotee offers materials of his/her weight or more. Normally people offer sugar, jaggery, sacred leaves etc. But on Monday T N C Menon, Managing Director of the Bangalore-based Sobha Group companies, performed Thulabharam with gold at Guruvayur. The gold was brought in the form of biscuits. (via) The price of 1 kg gold in international market while writing this article in Hindu Blog was 925246.40 Rupees. For 70 kg = 6,47,67,220 Rupees. Rotation of money is crucial for any economy and Sri Krishna is doing his bit. Thulabharam is also performed at Tirupati and several other temples in South India . The picture is of a young devotee performing Thulabharam at Tirupati.