Goddess Durga in Mosquito Repellent Ad



A print advertisement of a mosquito repellent in France features Hindu Goddess Durga.

The goddess has several arms in the first Picture to drive away mosquitoes. But when the repellent is employed she has only two hands. It seems the ad is for Bayer.

No idea whether the ad men knew the importance of Goddess Durga. The Goddess in the picture is known as Kali in South India.

When creativity dries up some people turn to religion. In the excuse of creativity, they hurt the sentiments of people and provide more ammunition to the fundamentalists.

The ad was created by JWT agency, Paris. (link)